Estée Lauder: Beauty Promotion with Strong Brand Affinity

Beauty Promotion

Promotion & Brand Activation

2025

Beauty Promoters

115

Shifts until December

100

Fulfilment Rate

Summary

Project: Beauty Promotion at Munich Airport

For Estée Lauder, ucm supports the promotion at Munich Airport with a specialised beauty promotion team. 10 selected promoters with strong brand affinity were deployed for the premium cosmetics brand and completed 115 shifts through to December.

Onboarding & Brand Expertise

The operational focus was on seamless onboarding for the promoters and the transfer of brand knowledge and product details. Through close coordination with the Estée Lauder team, staff were able to represent the brand authentically and deliver a high-quality customer experience at the point of sale. The 100% demand coverage across all shifts documents the reliability of the deployment management.

Project Testimonials

They say new brooms sweep better! That may not always be the case, but this time we can confirm it 100%. It started with excellent communication regarding scheduling, discussion of client needs and right through to onboarding. Both the email correspondence and the personal support are quick and straightforward. Also remarkable is the genuine interest shown in the brands represented by the deployed staff, who worked with visible enthusiasm and commitment. We look forward to an ongoing great partnership.

Cosmetics Counter Manager

The Estée Lauder Companies Inc.

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