Ritter Sport: 45 Shifts with 100% Delivery in Terminal 2

For Ritter Sport, ucm executed a pop-up promotion in Terminal 2 at Munich Airport. Across 45 shifts, 5 experienced senior promoters brought the iconic chocolate brand directly to travellers, with a 100% delivery rate.

The operational focus was on a small but highly experienced team of senior promoters who acted with a high degree of independence and brand knowledge. This setup ensured consistently high service quality and availability throughout the entire pop-up period, even in a dynamic travel retail environment with varying passenger flows.