Luca Pay: 20,000 Restaurant Visits in 5 Cities

Market Launch

Promotion & Brand Activation
2025
20000
+
Restaurant Visits
5
Cities
100
+
Promoters

Summary

Project

As part of the business model pivot to Luca Pay, ucm supported the nationwide activation and operational execution of restaurant outreach. The goal was to achieve rapid market penetration among restaurants in a short timeframe while generating reliable data on activation and conversion.

Scaling & Field Data

ucm coordinated several hundred promoters across numerous cities and organised over 20,000 restaurant visits including tracking, monitoring and qualitative field feedback.

Value Beyond Classic Promotion

In addition to classic promotion, ucm took on further operational tasks such as route planning, regional management, logistics and ongoing optimisation of deployment scheduling based on live data.

Project Testimonials

ucm provided massive support during our business model pivot to Luca Pay. Within a very short time, the team was able to professionally organise and reliably execute over 20,000 restaurant visits operationally. What stands out is the high flexibility and entrepreneurial thinking of ucm: in the course of the project, additional tasks such as route planning, operational management and logistics were taken on, creating value far beyond the role of a classic staffing service provider.
Head of Business Development
Luca Pay

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